01Branding
- Brand Strategy & Positioning
- Purpose, audience and voice, clearly defined.
- Identity Design
- Logos, visual systems and brand guidelines.
- Brand Launch & Activation
- Launch campaigns and rollout plans.
Why chaos
Dear Sir/Madam,Chaos,
At Dear Chaos, we believe that creativity thrives in the mess, the noise and the unpredictability of the digital age. We are a collective of experienced creative minds and digital innovators who embrace the beautiful disorder of ideas, trends and technology, transforming it into bold, impactful work.
We’re chaotics, coming from diverse creative and digital backgrounds, united by a shared passion for shaking things up. We don’t shy away from the chaos; instead, we harness it to craft strategies, designs and campaigns that cut through the clutter and spark conversation.
From branding and digital strategy to content and creative execution, we specialise in making noise that matters. For us, chaos isn’t confusion. It’s the birthplace of innovation, imagination and breakthrough ideas.
Welcome to Dear Chaos, where disruption is art and creativity has no rules.
Sincerely,The Chaotics
What we believe
Chaos = confusioncreation.
For us, chaos is the birthplace of innovation, imagination and breakthrough ideas.
We start in the mess. We finish with a clear line.Strategy · Design · Content · Production · Digital
Chaos, quantified
Chaos, by the numbers.
40+
years of combined experience
35+
brands our team has worked with
4
disciplines under one roof
1
partner, from brief to final frame
0
rules. Creativity has none.
What we do
Four disciplines. One partner.agency
From strategy to concept to execution: a one-stop solution for brands seeking integrated creative and digital communication.
01
02Creative
- Campaigns & Copywriting
- Big ideas, taglines and scripts across ATL, BTL and digital.
- Design & Art Direction
- Key visuals, press, outdoor and POS.
- Packaging Design
- Labels, boxes and pack families.
- TVCs, DVCs & Content
- From first idea to final cut, on screen and on feed.
03Digital
- Social Media
- Strategy, content calendars, community and influencers.
- Performance Marketing
- Paid media, SEO and data-led growth.
- Web & E-Commerce
- Websites, landing pages and online stores.
04AI Studio
- AI Visuals & Key Art
- Campaign images and product shots, refined by our designers.
- AI Video & Animation
- Quick-turn films, motion and visual effects.
- AI Voice & Localisation
- Voiceovers and adaptations in multiple languages.
- AI Content at Scale
- Social posts and variations, produced faster.
Our creative process
From first brief to final frame.
One team and one process, start to finish. We work as an extension of your brand, not a supplier to it.
- 01
Discover
We immerse ourselves in your brand, audience, market and competition to find the real problem worth solving.
- 02
Strategise
We define positioning, messaging and the channel plan: a clear roadmap before a single idea is made.
- 03
Create
Our creative team turns strategy into bold ideas, design, copy and content across ATL, BTL and digital.
- 04
Produce
In-house production brings it to life: shoots, TVCs, DVCs, post-production, animation and digital builds.
- 05
Measure
We track performance, report what is working and optimise, so every campaign sharpens the next.
…and repeat. Every insight feeds the next brief.
Recent work
Work, sincerely.
Our latest work: a few of the letters we’ve written for brands, from identity and packaging to campaigns and events.
01
Nurvia
Faith-based travel · Brand identityA travel company for Muslim travellers that wanted to feel trustworthy, warm and modern. We wrote its tagline, “Yours faithfully”, built the identity around it, and carried it through every touchpoint.
- Tagline
- Logo & identity
- Brand book
- Social media
- Website
- Stationery
- Merchandise
02
Spotlight & Co.
Culture & nightlife · Brand and eventsNot an event company but a cultural platform: intimate, design-led nights in Karachi that put emerging talent under the light. We created the neon mark, the voice and the persona, ran the nights end to end and built the feed. The first night, Drip in December, sold out on invite-driven access alone. Ignition followed with four DJs, and the feed passed 4,000 followers on a handful of posts.
- Logo & identity
- Voice & persona
- Event management
- Key visuals & social
03
Couture de Jewels
Fine jewellery · Brand launchA handcrafted jewellery brand that didn’t want to shout about luxury. We created the logo, the “Pure · Timeless · Handcrafted” tagline, the tone of voice, packaging ideas and a first-look lookbook, including pieces displayed on a raw clay sculpture.
- Logo & identity
- Tagline & voice
- Packaging
- Lookbook
Pure · Timeless · Handcrafted
Three words that set the tone for everything else: quiet, confident and made by hand. The lookbook opens with one question, “What is luxury worth when it isn’t trying to impress anyone?”
04
Arey Wah!
Snacks · Brand launch for InterfoodA new corn-chips brand for Interfood’s Snax Club range, built from a blank page. We named it Arey Wah!, then designed the logo, a bright pack family for six flavours and the launch line, “Ab hogi taste ki wah wah!”. The campaign ran from key visuals to shop fronts, bunting and display stands built to own the shelf.
- Naming
- Logo
- Packaging
- Launch campaign
- Retail & POS
05
The Ol’ range
Pharma · Packaging for Getz PharmaPackaging for Getz Pharma’s Ol’ range of cough, cold, allergy and sore-throat remedies. People already say how they feel in emojis, so each pack speaks that language: a coughing face for Olcuf, a sneezing one for Olergi, a feverish one for Olflu, a blocked nose for Olnoz and a sore throat for Olsooth. It makes the range stand out on a crowded pharmacy shelf and tells you what each product is for at a glance. A brighter yellow variation followed.
- Packaging concept
- Pack design
- Range architecture
- Design variation
06
Leopards Courier
Logistics · PackagingShipping boxes and “Most Urgent” flyers for Leopards Courier, in three routes that each put the leopard and the brand’s yellow front and centre: a bold speed-streak yellow, a leopard-print yellow and a premium black with light trails. We also designed gift boxes and carry bags for GiftWifts in yellow and black.
- Shipping boxes
- Courier flyers
- Gift boxes
- Carry bags
07
HBL PSL
Banking × cricket · Digital ideasDigital ideas for HBL around the Pakistan Super League, built to entertain and travel while staying tied to “Jahan khwab, wahan HBL”. The man of the match is crowned king for the day on “Ramiz with Aaj Ka Raja”. “Clash of the Cities” puts rival fans face to face, live, from Burns Road to Lakshmi Chowk. The #HBLGoldenPillow wishes the star of the night sweet dreams, “Clean Bold by Meera” interviews players in her signature English, and a daily feed serves up player stats, little-known facts and things to do in the host city.
- Digital ideas
- Live formats
- Influencer content
- Social posts
08
K-Electric × KANUPP
Energy · Grid inauguration eventEvent branding for the inauguration of the KKI grid, KE’s 73rd grid and its third interconnection with the national grid, carrying up to 2,050 MW of electricity to Karachi. Three routes for the stage backdrop and standees: “Connection that matters” with two transmission towers joined by light, a lightning strike for a partnership reaching new heights, and a glowing modern skyline for affordable power that changes lives and landscapes.
- Event concepts
- Stage backdrop
- Standees
- Key messaging
09
LUMS
Education · Admissions print campaignAdmissions press ads for LUMS undergraduate, graduate and doctoral programmes, in three routes. “The Pros of LUMS” turns every PRO into a promise: PROsper, PROgress. “Fine Tune Your Career” borrows from music, with a clarinet that doubles as a pen and a drum set for an upbeat tomorrow. “Kick-Start Your Career” uses sport to show the stamina LUMS gives you: Get. Set. Goal.
- Campaign concepts
- Copywriting
- Press ads
10
Foree Remittance
Remittance · Launch campaignA remittance app for Pakistanis in Canada and the UK sending money home. The campaign is built on one truth: some moments can’t wait. It spans the “Because… can’t wait” key visuals, the “Accelerated Money Transfer” outdoor, and BTL that brings home to the diaspora, from a chai dhaba stall to a “Ghar ki Foree yaadien” living room.
- Campaign idea
- Key visuals
- Brand films
- BTL activations
- Media strategy
11
Dubai Islamic Bank
Banking · Corporate campaignA brand refresh to make DIB the first choice in Islamic banking across Pakistan. Our survey showed people trusted the Dubai connection but didn’t know DIB was the world’s first Islamic bank. Two routes grew from that: “The currency you can bank on”, which turns DIB’s proudest numbers into banknotes, and “A better way to bank”, which brings Dubai-class banking into your neighbourhood.
- Consumer research
- Campaign concepts
- Key visuals
- Outdoor & press
12
Legends Premier League
Cricket · League identity & launchA T10 league bringing cricket’s legends to South Africa. We designed the league mark and every team logo, then built the launch around one idea: the vibrancy of African traditions meets the action of cricket. Teasers, launch visuals, team and player key visuals, plus digital, activation and outdoor ideas to carry the hype from airports to malls.
- League identity
- Team logos
- Launch campaign
- Key visuals
- Digital & activation
Meet the Chaotics
Meet the Chaotics.
Diverse creative and digital backgrounds, united by a shared passion for shaking things up.
Hussain ShafiqFounder & Chief Creative ChaoticChief Creative Officer
Fazal AhmedChief Design ChaoticHead of Design
Shujaat MalikChief Digital ChaoticHead of Digital
Nadda AdamjeeSocial Media ChaoticSocial Media Manager
01 / 04
Hussain Shafiq
Chief Creative Officer
With over 16 years of experience in brand building and creative strategy, Hussain has led award-winning campaigns across telecom, FMCG, finance and development sectors.
Having worked with iconic brands including Mobilink, Jazz, Zong, Unilever, Engro, MCB and USAID, he brings a unique blend of strategic thinking and powerful storytelling. His work is driven by ideas that create impact, build connections and deliver results.
Dear Chaos,
“Creativity doesn’t come from order alone. It’s born from chaos, experimentation and the courage to disrupt.”
Sincerely, Hussain ShafiqFounder & Chief Creative Chaotic
02 / 04
Fazal Ahmed
Head of Design
With over 25 years of creative design excellence across Pakistan and the UAE, Fazal has built a reputation as one of the industry’s most accomplished designers. His distinctive aesthetic and deep understanding of visual communication have helped define brands across diverse sectors and markets.
An accomplished sculptor and painter, he brings the sensitivity of an artist and the precision of a designer to every piece of work.
Dear Chaos,
“Every piece of work deserves the sensitivity of an artist and the precision of a designer.”
Sincerely, Fazal AhmedChief Design Chaotic
03 / 04
Shujaat Ullah Malik
Head of Digital
A seasoned digital strategist and social media expert, Shujaat helps brands establish a powerful online presence. With a proven track record of successful campaigns and projects, his expertise spans social media management, brand identity and digital marketing.
Whether building engagement or amplifying growth, he ensures every brand leaves a lasting digital footprint.
Dear Chaos,
“Brands shouldn’t just survive the chaos of the digital world. They should thrive in it.”
Sincerely, Shujaat MalikChief Digital Chaotic
04 / 04
Nadda Adamjee
Social Media Manager
An experienced marketer passionate about empowering creative businesses through impactful social media and digital strategies. With a strong background in fashion and entertainment marketing, Nadda brings a distinctive mix of design, e-commerce and retail expertise.
Her keen eye for detail and passion for brand building help businesses craft meaningful identities and thrive in the digital space.
Dear Chaos,
“Disruption isn’t a problem. It’s the spark that makes creativity unforgettable.”
Sincerely, Nadda AdamjeeSocial Media Chaotic
Our brands experience
Brands we’ve helped grow.
Telecom, FMCG, finance, education, development and beyond: brands our team has worked with.
Get in touch
Dear future partner,
Bring us your mess: the brief that won’t sit still, the half-formed idea, the brand that needs a shake. We’ll turn it into work that cuts through the clutter.
- Visit
- 57/2, Khyaban-e-Hilal, Phase 6, DHA, Karachi
- Call / WhatsApp
- +92 346 2811530
- hello@dearchaos.pk
- Web
- dearchaos.pk
p.s. bring the mess.